understand it
Growth systems audit
For teams deciding where to start. Receive a funnel and tooling review, a prioritised bottleneck map, and a scoped implementation plan.
Codersheary Studio · founder-led
We engineer how technical products grow.
Growth engineering, AI-powered acquisition systems, and technical product storytelling for AI and developer-tool companies.
We combine software engineering, AI automation, technical storytelling, and data-driven experimentation to help technical startups build repeatable customer acquisition systems.
Built by engineers. Informed by marketing. Measured by business outcomes.
Explore Growth Systems →Complex products need more than a campaign.
Technical buyers need a credible explanation. Your team needs connected acquisition tools and evidence about what moves people forward. Content alone cannot solve every bottleneck.
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Your product is technically impressive, and hard to explain in one sentence.
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The people you're building for don't fully see the value yet.
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Prospect research and customer context get lost between tools.
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You can see activity, but cannot trace it through the acquisition funnel.
What we engineer.
Choose the bottleneck: acquisition infrastructure, product understanding, or reliable measurement. Each engagement has a defined implementation and handover.
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01
Growth Systems Engineering
Build the infrastructure behind customer acquisition.
We design and build marketing systems that help startups identify the right prospects, automate repetitive workflows, connect their tools, and turn fragmented acquisition activities into repeatable processes.
For teams researching prospects manually or losing context between acquisition tools.
Discuss growth systems engineering →What we can build
- AI-powered prospect research
- ICP identification and lead qualification
- Lead enrichment and scoring
- CRM integrations and workflows
- Prospect intelligence dashboards
- Automated follow-up workflows
- Marketing data pipelines
- API and webhook integrations
What you receive
- Working software or automation workflows
- System architecture and documentation
- API and CRM integrations
- Monitoring and error handling
- Handover and implementation guidance
Human review and contact rules are part of the scope. We do not promise autonomous cold outreach or guaranteed leads.
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02
Technical Product Storytelling
Make complex technology easier to understand and harder to ignore.
We turn technical products into compelling demonstrations, narratives, and campaigns designed for developers, founders, and technical buyers.
For AI and developer-tool teams whose product value gets lost in the explanation.
Discuss technical product storytelling →What we can build
- Technical product positioning
- Developer-focused messaging
- Product demonstrations
- Technical video content
- Creator-led campaigns
- Product launch storytelling
- Technical landing page content
- Campaign creative strategy
What you receive
- Product narrative and messaging
- Creative concepts and storyboards
- Campaign assets
- Technical demos or videos
- Distribution recommendations
- Campaign performance reporting
Built on Sheary’s technical content creation and past brand collaborations. Asset formats and distribution are agreed in the project scope.
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03
Growth Analytics & Experimentation
Understand what works. Engineer what works better.
We help technical startups measure customer acquisition, identify conversion bottlenecks, and run structured experiments to improve their growth systems.
For teams that need trustworthy funnel data before deciding what to improve.
Discuss growth analytics & experimentation →What we can build
- Website and campaign analytics
- Event tracking implementation
- Funnel analysis
- Conversion tracking
- Marketing dashboards
- Landing page experimentation
- A/B testing
- Growth performance reporting
What you receive
- Tracking plans
- Analytics implementation
- Funnel and performance dashboards
- Experiment plans
- Findings and recommendations
Test design depends on traffic and data quality. When an A/B test cannot support a reliable conclusion, we agree a more appropriate way to learn.
Start with the problem. We define what needs to be built, who will use it, and how to check that it works before implementation begins.
Explore engagement modelsFrom growth problem to working system.
Diagnose
Understand the product, ideal customer, acquisition funnel, and current bottlenecks. Agree which problem matters first.
Design
Define the strategy, system architecture, integrations, metrics, and scope. Agree deliverables and acceptance checks.
Build
Develop workflows, automation, technical assets, dashboards, or campaigns. Review working increments together.
Measure
Validate the implementation, check tracking quality, and review performance against the agreed baseline.
Iterate
Refine the system using reliable evidence and business priorities. Document limitations and the next useful change.
Engineering, growth & storytelling.
Implementation evidence, founder products and creator collaborations. Planned growth work is labelled separately from completed work.
- HushyFrom spoken thought to a usable note. A macOS voice-note app with local transcription and optional AI summaries.Open-source implementation; ongoing maintenance.
- WeftBuilding smarter systems for B2B growth. Exploring prospect research, ICP identification and AI-assisted qualification, with human review.B2B growth direction; implementation not yet verified.
- ByteFormBuilding a SaaS product with growth built into the product experience. A form-builder product, with signup, activation and onboarding experiments proposed as the next growth work.Growth experiments planned; existing founder product retained.
- Technical brand campaignsMaking technical products understandable and relevant. Technology creator collaborations including Vanta, Nebius, Coursera, Miro, Warp and Zenzap.Past creator collaborations; individual campaign details pending.
- Codersheary Growth LabExperiments at the intersection of engineering and growth. A place to document prospect intelligence, CRM workflows, growth dashboards and conversion experiments.Research agenda; no delivered client outcomes.
Creator collaborations include Vanta, Nebius, Coursera, Miro, Warp and Zenzap. These credits do not imply software or internal marketing systems were built for those brands.
Engineering depth. Marketing judgment.
Codersheary Studio is a founder-led technical growth partner. We connect how a product works with how a buyer understands, evaluates, and adopts it.
The Studio was founded by Sheary Tan, a self-taught software engineer with approximately seven years of experience, who has also worked in go-to-market at a YC startup and collaborated with more than 30 brands as a technology creator.
Together, we bring three perspectives to every project: software engineering, technical product storytelling and growth experimentation.
Sheary leads each engagement from diagnosis through implementation review and handover.
More about Sheary on codersheary.comA scope that fits the problem.
build it
Implementation sprint
For a defined workflow, integration, tracking plan, or technical campaign. Receive working deliverables, validation, documentation, and handover.
improve it
Ongoing optimization
For teams with a working system and questions to test. Receive an experiment backlog, agreed iterations, monitoring reviews, and performance reporting.
Timeline and budget follow discovery. Scope, dependencies, access, deliverables, and review points are agreed before work starts.
Discuss a Project →Before we build.
Who is this for?
AI, developer-tool and technical B2B teams that need acquisition infrastructure, clearer product communication, or a better basis for growth decisions. Founders and heads of growth work directly with Sheary.
Can we scope just one part?
Yes. An audit, one integration, a technical demo, or an analytics implementation can be a standalone engagement. We define the output and acceptance checks together.
How long does a project take?
We estimate the timeline after reviewing scope, access, data quality and dependencies. You receive milestones and review points before implementation starts; there is no universal sprint duration.
Which tools can you integrate?
We assess your existing CRM, APIs, webhooks and data tools first. Feasibility depends on API access, platform permissions and data quality. Monitoring and error handling are included in the agreed system scope.
How do we collaborate and hand over?
You provide product context, an owner for decisions and appropriate access. We share working increments, document architecture and operating steps, and agree ownership and support at handover.
Do you guarantee leads or significant A/B test results?
No. We agree useful measures and report their limitations. Outreach requires clear contact rules and review. Experiment design depends on traffic, a reliable baseline and enough data to interpret results.
Let’s build your next growth system.
Tell us what you’re building, where acquisition gets stuck, and what you want to improve. We’ll discuss a practical scope.
Or email sheary@codersheary.com directly